Thank you for considering the United States Virgin Islands for sponsorship. In order to determine which projects our Department can support we utilize the criteria format outlined below.
This allows the destination to decide which projects offer maximum return on investment. Please note we work on a minimum five to one ratio. For each dollar invested, we expect a return of five.
Once the initial criteria information is received our marketing team may often contact you to secure additional information and/or schedule a presentation. We want to be respectful of your time and allow you to seek sponsorship elsewhere if this project does not fit into our overall marketing strategy. We will provide you with a response within 30 days of receipt of all information.
Description and objectives of the project/event
Provide history of the event/project and list the principals of the corporation/organization. Please include bios and references and the successful results of other events.
Provide us with an overview of the proposed event; include the marketing budget, marketing plan, target audience, timelines and talent, if applicable. Also your marketing plan should include the promotional and exposure value of the event and the benefit (s) to the community. Please note, promotional value must provide a minimum five to one return on investment to be considered by the USVI DOT.
Indicate specific dates, venues, events and other relevant information.
All sponsorship applications are considered a minimum of 180 days prior to the event/project.
The sponsorship options available including the costs and benefits of each option
Management of the sponsorship and reporting mechanisms
Major sources of funding, and the method of evaluating the success of the sponsorship against its objectives.
Increased revenue to the tourism industry
Increased overnight visitors, specifically traveling based on the sponsorship
Growing a specific segment of visitors based on the sponsorship
Sponsorship efficiency and optimization- how is this sponsorship a cost-effective investment to the tourism product
What are the opportunities of integrated marketing outside of the territory which will drive visitor arrivals
What specific guaranteed exposure will result from sponsoring this event