The Department of Tourism has set the following core goals to ensure the fulfillment of its mission:
To increase the number of domestic and international tourists to the Territory
To increase the amount of visitor expenditures on a yearly basis
To improve community awareness of the value of tourism to our economy
To ensure the uniqueness of each island is represented in our marketing efforts
To build brand equity and create growth opportunities for St. Croix and to maintain brand equity and increase growth opportunities for St. Thomas and St. John